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  WHAT’S THE REAL DEAL IN BETTER PET FOOD? The importance of authenticity against masquerading brandsRight now, it’s David vs. Goliath in the pet food business. Already a hot category and getting hotter even in tenuous economic times, pet food is rife with major combatants like Mars and Proctor... 07-22-2008, 11:06 AM by admin to Becoming a TrailBlazer

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  “DOES THIS ECONOMY MAKE MY BUTT LOOK BIG?” Identifying the seeds of motivation in the face of slimmed pocketbooksAdAge, in a recent article, sums up the current economic forces that are now driving consumer behavior. The author suggests the top diet companies may be in for an earnings diet of... 07-14-2008, 6:00 PM by admin to Becoming a TrailBlazer

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  AMEN AND AMEN Sound advice from the Dean…Saw this quote the other day and thought it was worth mentioning here:What else we can we say but amen…... 07-03-2008, 10:22 AM by admin to Becoming a TrailBlazer

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  GETTING ON THE TOP 40 BRAND PLAYLIST The semi-secret life of PR in brand building…Reading David Balter’s (founder of Boston-based BzzAgent) interesting and engaging new book, The Word of Mouth Manual, Volume II, served as inspiration to take a moment and draw a narrative bulls eye to focus... 06-30-2008, 3:27 PM by admin to Becoming a TrailBlazer

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  BRANDS THAT SING, ZING AND EXHIBIT THEIR OWN BLING… Mattering comes in proportion to value to the consumerHere’s a statement that pretty much sums up the foundation of our life’s work to help build brands and businesses:Relevance and meaning comes in many shapes, colors and sizes. Here are a few stellar... 06-27-2008, 11:17 AM by admin to Becoming a TrailBlazer