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Front Page News
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The importance of authenticity against masquerading brandsRight now, it’s David vs. Goliath in the pet food business. Already a hot category and getting hotter even in tenuous economic times, pet food is rife with major combatants like Mars and Proctor...
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Identifying the seeds of motivation in the face of slimmed pocketbooksAdAge, in a recent article, sums up the current economic forces that are now driving consumer behavior. The author suggests the top diet companies may be in for an earnings diet of...
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Sound advice from the Dean…Saw this quote the other day and thought it was worth mentioning here:What else we can we say but amen…...
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The semi-secret life of PR in brand building…Reading David Balter’s (founder of Boston-based BzzAgent) interesting and engaging new book, The Word of Mouth Manual, Volume II, served as inspiration to take a moment and draw a narrative bulls eye to focus...
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Mattering comes in proportion to value to the consumerHere’s a statement that pretty much sums up the foundation of our life’s work to help build brands and businesses:Relevance and meaning comes in many shapes, colors and sizes. Here are a few stellar...
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